About Us

As long as it sparkles is a mother and daughter run business based in Stow on the wold it can not fail to catch the eye with its array of jewellery, vintage accessories and gifts. Owner Jody Pettet admits the shop has made her dreams a reality. "When I was younger i was like a magpie being drawn to anything that was sparkly, decorating myself with diamante necklaces and dressing up".

It was this infatuation that led Jody, to open her own shop and allow her to put everything that she loved and was inspired by all together in one room without having to have an excuse for it.

As long as it sparkles is the perfect Aladdin's cave. Vintage dressing tables are decked out with necklaces and bracelets, 1930's ball gowns draped over mirrors and there is even a pink vintage carousel rocking horse. 

Jody has taken great care in selecting an array of jewellery to suit all tastes, She has hand-picked everything and all the pieces have been chosen for their beauty, individuality and quality.

The finishing touches to this feminine fantasy are an assortment of gifts. Jody's stock comes from a variety of places, including three collections from local designers from handmade jewellery to bespoke canvases and home furnishings.

The vintage furniture is from France and Italy and the vintage jewellery comes from around the globe.

As long as it Sparkles" has opened in the beautiful Cotswold Town of Stow on the Wold, it is a girls fantasy Boutique, adorned with sparkling jewellery, sumptuous surroundings and features a vintage emporium. 

Jody Pettet, Proprietor, has had a life long obsession with jewellery; 

"I was like a magpie being drawn to anything that was sparkly, decorating myself with diamante necklaces, and dressing up." 


Truthfully, not a lot has changed, because it was this infatuation that led Jody to opening "As long as it Sparkles", enabling her to put everything that she loved and was inspired by altogether in one room, to share with everyone her adoration for Jewellery. 

The shop in Talbot Court is the perfect Aladdins cave. Vintage dressing tables are bejewelled with necklaces and bracelets; 1930s ball gowns surround the space and there is even a pink vintage carousel rocking Horse, which is worth a trip to see alone. All these magical touches make for a wonderful shopping event. 

Jody has taken great care in selecting an array of Jewellery, suitable for every one. Pieces have been chosen for their beauty, individuality, and quality. You will find everything you can imagine, whether you are a fan of silver, pearls, crystals or vintage jewellery, something special will draw your attention. 

Finally the finishing touches to this feminine fantasy are the assortment of gifts you can find in this Boutique. The collection is extensive and guaranteed to make you and your house fabulous. 

"As long as it Sparkles" is the perfect addition to the Stow on the Wold shopping experience, and the perfect place for spectacular gifts, fashion accessories, and Jewellery.